Investing in F commerce and social media in general is a great idea and one that when executed properly can increase brand awareness, loyalty and, ultimately, generate sales. But it needs to be done properly.

Using online price comparison sites is an increasingly integral part of the shopping process for UK consumers, according to new research.
A study from business data providers Lightspeed Research shows that 75 per cent of 1,000 18 to 64-year-olds surveyed have compared prices online ahead of making a purchase in the last six months.