Surely the year of Digital Coupons?

FourSquare competitor SCaVeNG(R)ing for attention, launches LevelUp and takes on Groupon.

by Martin Henwood

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Originally posted by Sarah Kessler – MASHABLE

Gigwalk wants to put your smartphone to work. On Wednesday the startup is launching its platform for on-demand, on-location task completion.

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Originally posted by Mark Hachman – PCMAG

FilmOn, one of a few over-the-top video providers seeking to rebroadcast content on the Web, said Tuesday that users can stream live TV via Facebook to their friends.

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Originally posted by Macala Wright Lee – MASHABLE

Facebook commerce is the topic at the front of every brand marketer’s mind, and retailers are starting to explore how they convert “Likes” into actual purchases. Here’s a look at five ways retailers have had success with Facebook commerce.

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Originally posted by Lauren Indvik – MASHABLE

Express began selling its entire catalog of merchandise on Facebook Tuesday, becoming one of the first major fashion retailers in the U.S. to do so.

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In the near future, consumer loyalty programs could look more like FarmVille, Mafia Wars, and Foursquare than the “earn and burn” formats we know today.

Originally posted by WILLIAM NG – INCENTIVE

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What is NFC and why are people so excited about it?

Originally posted by KUNUR PATEL – ADVERTISING AGE

It’s the chip that lets smartphones communicate with payment systems at the point of purchase. While the technology has existed for sometime and is widely used in Japan, it hasn’t taken off in the U.S. because phones haven’t shipped with NFC chips. But that’s expected to change very soon.

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If you just bought the original Engage, don’t worry, this book doesn’t replace it. Engage 2.0 is a different book with a different purpose.

Originally posted by BRIAN SOLIS

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A challenge for loyalty marketers today is the inability to get an aggregate view of their base across all digital assets

Originally posted by PARNEET GOSAL – SeedWalker

– website, Facebook Twitter, YouTube, Flickr etc. and hence a myopic reward system that offers discounts or rewards for behavior on specific channels only and not across the entire digital eco-system.

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Originally posted by PARNEET GOSAL – SeedWalker

This month has seen two major innovations that may well play a big part in helping publishers adapt to changing reading habits, with a little help from Al Gore. Both are focused primarily on the e-book and tablet market, two markets with meteoric growth projections.

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