Originally posted by Macala Wright Lee – MASHABLE
Facebook commerce is the topic at the front of every brand marketer’s mind, and retailers are starting to explore how they convert “Likes” into actual purchases. Here’s a look at five ways retailers have had success with Facebook commerce.

Originally posted by Lauren Indvik – MASHABLE
Express began selling its entire catalog of merchandise on Facebook Tuesday, becoming one of the first major fashion retailers in the U.S. to do so.

Using online price comparison sites is an increasingly integral part of the shopping process for UK consumers, according to new research.
A study from business data providers Lightspeed Research shows that 75 per cent of 1,000 18 to 64-year-olds surveyed have compared prices online ahead of making a purchase in the last six months.