In the near future, consumer loyalty programs could look more like FarmVille, Mafia Wars, and Foursquare than the “earn and burn” formats we know today.
Originally posted by WILLIAM NG – INCENTIVE

A challenge for loyalty marketers today is the inability to get an aggregate view of their base across all digital assets
Originally posted by PARNEET GOSAL – SeedWalker
– website, Facebook Twitter, YouTube, Flickr etc. and hence a myopic reward system that offers discounts or rewards for behavior on specific channels only and not across the entire digital eco-system.