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[ 4 May 2011 | No Comment ]
Gamification

In the near future, consumer loyalty programs could look more like FarmVille, Mafia Wars, and Foursquare than the “earn and burn” formats we know today.
Originally posted by WILLIAM NG – INCENTIVE

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[ 1 May 2011 | No Comment ]
Screen shot 2011-05-01 at PM 06.07.11

A challenge for loyalty marketers today is the inability to get an aggregate view of their base across all digital assets
Originally posted by PARNEET GOSAL – SeedWalker
– website, Facebook Twitter, YouTube, Flickr etc. and hence a myopic reward system that offers discounts or rewards for behavior on specific channels only and not across the entire digital eco-system.