Surely the year of Digital Coupons?

FourSquare competitor SCaVeNG(R)ing for attention, launches LevelUp and takes on Groupon.
by Martin Henwood

Originally posted by Sarah Kessler – MASHABLE
Gigwalk wants to put your smartphone to work. On Wednesday the startup is launching its platform for on-demand, on-location task completion.

Originally posted by Mark Hachman – PCMAG
FilmOn, one of a few over-the-top video providers seeking to rebroadcast content on the Web, said Tuesday that users can stream live TV via Facebook to their friends.

What is NFC and why are people so excited about it?
Originally posted by KUNUR PATEL – ADVERTISING AGE
It’s the chip that lets smartphones communicate with payment systems at the point of purchase. While the technology has existed for sometime and is widely used in Japan, it hasn’t taken off in the U.S. because phones haven’t shipped with NFC chips. But that’s expected to change very soon.

A challenge for loyalty marketers today is the inability to get an aggregate view of their base across all digital assets
Originally posted by PARNEET GOSAL – SeedWalker
– website, Facebook Twitter, YouTube, Flickr etc. and hence a myopic reward system that offers discounts or rewards for behavior on specific channels only and not across the entire digital eco-system.

Originally posted by PARNEET GOSAL – SeedWalker
This month has seen two major innovations that may well play a big part in helping publishers adapt to changing reading habits, with a little help from Al Gore. Both are focused primarily on the e-book and tablet market, two markets with meteoric growth projections.

Snooping: It’s not a crime, it’s a feature

New apps hijack the microphone in your cell phone to listen in on your life
Originally posted by Mike Elgan – Computerworld