Surely the year of Digital Coupons?

FourSquare competitor SCaVeNG(R)ing for attention, launches LevelUp and takes on Groupon.
by Martin Henwood

A challenge for loyalty marketers today is the inability to get an aggregate view of their base across all digital assets
Originally posted by PARNEET GOSAL – SeedWalker
– website, Facebook Twitter, YouTube, Flickr etc. and hence a myopic reward system that offers discounts or rewards for behavior on specific channels only and not across the entire digital eco-system.

Originally posted by Mel Exon – BBH LABS
Who of us doesn’t want to do ground-breaking stuff? Inevitably, it follows that the very idea of “innovation transcending functional expertise“ can feel like a total anathema.

Originally posted by BEN MALBON
I was ruminating on David Armano’s new role at Edelman, as EVP, Global Innovation & Integration (details here). Armano describes his new role as ‘doing what keeps your business on the front line’. There’s been a rash of Chief Innovation Officer / Director of Innovation roles within agency groups and holding companies.
 

Traditional meetings are often more about socializing than making decisions. A case for rethinking how we generate ideas.
Originally posted by David Sherwin – the Atlantic
One of the joys of working in teams is the cadence and flow of dialogue between people, and seeing how ideas grow and change through discussion. We often become lost in these exchanges, and delightfully so.