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[ 4 May 2011 | No Comment ]
Starbucks-Mobile

What is NFC and why are people so excited about it?
Originally posted by KUNUR PATEL – ADVERTISING AGE
It’s the chip that lets smartphones communicate with payment systems at the point of purchase. While the technology has existed for sometime and is widely used in Japan, it hasn’t taken off in the U.S. because phones haven’t shipped with NFC chips. But that’s expected to change very soon.