Articles Archive for May 2011
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What is NFC and why are people so excited about it?
Originally posted by KUNUR PATEL – ADVERTISING AGE
It’s the chip that lets smartphones communicate with payment systems at the point of purchase. While the technology has existed for sometime and is widely used in Japan, it hasn’t taken off in the U.S. because phones haven’t shipped with NFC chips. But that’s expected to change very soon.
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A challenge for loyalty marketers today is the inability to get an aggregate view of their base across all digital assets
Originally posted by PARNEET GOSAL – SeedWalker
– website, Facebook Twitter, YouTube, Flickr etc. and hence a myopic reward system that offers discounts or rewards for behavior on specific channels only and not across the entire digital eco-system.
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Originally posted by PARNEET GOSAL – SeedWalker
This month has seen two major innovations that may well play a big part in helping publishers adapt to changing reading habits, with a little help from Al Gore. Both are focused primarily on the e-book and tablet market, two markets with meteoric growth projections.