Originally posted by Macala Wright Lee – MASHABLE
Facebook commerce is the topic at the front of every brand marketer’s mind, and retailers are starting to explore how they convert “Likes” into actual purchases. Here’s a look at five ways retailers have had success with Facebook commerce.
Originally posted by Lauren Indvik – MASHABLE
Express began selling its entire catalog of merchandise on Facebook Tuesday, becoming one of the first major fashion retailers in the U.S. to do so.
Investing in F commerce and social media in general is a great idea and one that when executed properly can increase brand awareness, loyalty and, ultimately, generate sales. But it needs to be done properly.