Surely the year of Digital Coupons?

FourSquare competitor SCaVeNG(R)ing for attention, launches LevelUp and takes on Groupon.
by Martin Henwood

Originally posted by Sarah Kessler – MASHABLE
Gigwalk wants to put your smartphone to work. On Wednesday the startup is launching its platform for on-demand, on-location task completion.

Originally posted by Mark Hachman – PCMAG
FilmOn, one of a few over-the-top video providers seeking to rebroadcast content on the Web, said Tuesday that users can stream live TV via Facebook to their friends.

Originally posted by Macala Wright Lee – MASHABLE
Facebook commerce is the topic at the front of every brand marketer’s mind, and retailers are starting to explore how they convert “Likes” into actual purchases. Here’s a look at five ways retailers have had success with Facebook commerce.

Originally posted by Lauren Indvik – MASHABLE
Express began selling its entire catalog of merchandise on Facebook Tuesday, becoming one of the first major fashion retailers in the U.S. to do so.

In the near future, consumer loyalty programs could look more like FarmVille, Mafia Wars, and Foursquare than the “earn and burn” formats we know today.
Originally posted by WILLIAM NG – INCENTIVE

What is NFC and why are people so excited about it?
Originally posted by KUNUR PATEL – ADVERTISING AGE
It’s the chip that lets smartphones communicate with payment systems at the point of purchase. While the technology has existed for sometime and is widely used in Japan, it hasn’t taken off in the U.S. because phones haven’t shipped with NFC chips. But that’s expected to change very soon.

If you just bought the original Engage, don’t worry, this book doesn’t replace it. Engage 2.0 is a different book with a different purpose.
Originally posted by BRIAN SOLIS

A challenge for loyalty marketers today is the inability to get an aggregate view of their base across all digital assets
Originally posted by PARNEET GOSAL – SeedWalker
– website, Facebook Twitter, YouTube, Flickr etc. and hence a myopic reward system that offers discounts or rewards for behavior on specific channels only and not across the entire digital eco-system.

Investing in F commerce and social media in general is a great idea and one that when executed properly can increase brand awareness, loyalty and, ultimately, generate sales. But it needs to be done properly.