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A social twist to loyalty marketing

1 May 2011 No Comment

A challenge for loyalty marketers today is the inability to get an aggregate view of their base across all digital assets

Originally posted by PARNEET GOSAL – SeedWalker

– website, Facebook Twitter, YouTube, Flickr etc. and hence a myopic reward system that offers discounts or rewards for behavior on specific channels only and not across the entire digital eco-system.

Until now. Crowdtwist is a social loyalty and rewards platform, launched by founders Irving Fain, Josh Bowen and Michael Montero in 2009. The platform uses game mechanics and virtual currency to activate the user base and makes it fun and engaging for users to engage with a brand.

For example, each time a user deepens their engagement with a brand by “liking” the Facebook page, subscribing to the YouTube channel or subscribing to email on the website, they earn rewards points that can be redeemed to buy product later. They can also purchase virtual currency to earn rewards at a more accelerated pace. This drives a more meaningful understanding of the customer base by brands and also drives deeper, fun-filled engagement by users over time.


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