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Articles Archive for 1 May 2011

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[ 1 May 2011 | No Comment ]
Screen shot 2011-05-01 at PM 06.07.11

A challenge for loyalty marketers today is the inability to get an aggregate view of their base across all digital assets
Originally posted by PARNEET GOSAL – SeedWalker
– website, Facebook Twitter, YouTube, Flickr etc. and hence a myopic reward system that offers discounts or rewards for behavior on specific channels only and not across the entire digital eco-system.

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[ 1 May 2011 | No Comment ]
The Saviors Of Online Publishing

Originally posted by PARNEET GOSAL – SeedWalker
This month has seen two major innovations that may well play a big part in helping publishers adapt to changing reading habits, with a little help from Al Gore. Both are focused primarily on the e-book and tablet market, two markets with meteoric growth projections.

Business, Ideas, Opinion »

[ 1 May 2011 | No Comment ]
Innovation3

Originally posted by Mel Exon – BBH LABS
Who of us doesn’t want to do ground-breaking stuff? Inevitably, it follows that the very idea of “innovation transcending functional expertise“ can feel like a total anathema.

Business, Ideas, Opinion »

[ 1 May 2011 | No Comment ]
Innovation

Originally posted by BEN MALBON
I was ruminating on David Armano’s new role at Edelman, as EVP, Global Innovation & Integration (details here). Armano describes his new role as ‘doing what keeps your business on the front line’. There’s been a rash of Chief Innovation Officer / Director of Innovation roles within agency groups and holding companies.