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[ 1 May 2011 | No Comment ]
Innovation3

Originally posted by Mel Exon – BBH LABS
Who of us doesn’t want to do ground-breaking stuff? Inevitably, it follows that the very idea of “innovation transcending functional expertise“ can feel like a total anathema.

Business, Ideas, Opinion »

[ 1 May 2011 | No Comment ]
Innovation

Originally posted by BEN MALBON
I was ruminating on David Armano’s new role at Edelman, as EVP, Global Innovation & Integration (details here). Armano describes his new role as ‘doing what keeps your business on the front line’. There’s been a rash of Chief Innovation Officer / Director of Innovation roles within agency groups and holding companies.
 

Marketing »

[ 27 Apr 2011 | No Comment ]
Facebook_store

Investing in F commerce and social media in general is a great idea and one that when executed properly can increase brand awareness, loyalty and, ultimately, generate sales. But it needs to be done properly.

Business, Featured, News »

[ 27 Apr 2011 | No Comment ]
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Using online price comparison sites is an increasingly integral part of the shopping process for UK consumers, according to new research.
A study from business data providers Lightspeed Research shows that 75 per cent of 1,000 18 to 64-year-olds surveyed have compared prices online ahead of making a purchase in the last six months.